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天津快三网投平台—官方网址22270.COM_"鍙屽崄涓"閿鍞鍐嶇牬绾綍!

鏉ユ簮:chinadaily 缂栬緫:Kelly 锘  VIP鍏嶈垂澶栨暀璇曞惉璇 |  鏂扮枂蹇3褰╃エapp鈥斿畼鏂圭綉鍧22270.COM鏂扮枂蹇3褰╃エapp鈥斿畼鏂圭綉鍧22270.COM瀹樻柟寰俊:ikekenet

It took just 96 seconds for Alibaba Group to net the 10 billion yuan worth of gross merchandise volume at midnight of Nov 11 as the internet conglomerate takes the annual shopping bonanza into its second decade.

11鏈11鏃ュ噷鏅紝浜掕仈缃戝法澶撮樋閲屽反宸撮泦鍥㈢殑鈥滃弻鍗佷竴鈥濊喘鐗╃媯娆㈣繘鍏ョ浜屼釜鍗佸勾锛屼粎鐢ㄤ簡96绉掔殑鏃堕棿灏卞疄鐜颁簡100浜垮厓鐨勫晢鍝佷氦鏄撴婚銆
This was shorter than last year's 125 seconds to cross the same threshold, indicating strong consumption momentum shoring up the Chinese economy.
鍘诲勾杈惧埌鍚屾牱鐨勯攢鍞鐢ㄤ簡125绉掞紝浠婂勾姣斿幓骞磋楁椂鏇寸煭锛岃〃鏄庝腑鍥界粡娴庢湁鐫寮哄姴鐨勬秷璐瑰娍澶存敮鎾戙
"This year, new consumption marks the largest departure from its previous editions," said Alibaba chairman and CEO Daniel Zhang. "It is more than a shopping festival-it is also an occasion for brands to grow and interact with consumers."
天津快三网投平台—官方网址22270.COM闃块噷宸村反闆嗗洟钁d簨灞涓诲腑鍏奸甯墽琛屽畼寮犲媷璇达細鈥滀粖骞达紝鏂扮殑娑堣垂妯″紡涓庝互寰鏈夊緢澶т笉鍚屻傗樺弻鍗佷竴鈥欎笉浠呬粎鏄竴涓喘鐗╄妭锛屾洿鏄竴涓搧鐗屾垚闀垮苟涓庢秷璐硅呬簰鍔ㄧ殑鏈轰細銆傗
Transaction volume reached 43.99 billion yuan in the first 10 minutes, and hit 100 billion yuan in one hour, three minutes, 59 seconds.
天津快三网投平台—官方网址22270.COM绗竴涓崄鍒嗛挓锛岄樋閲屽反宸撮浂鍞钩鍙版垚浜ら鍏439.9浜垮厓銆天津快三网投平台—官方网址22270.COM鑰屽噷鏅1鐐03鍒59绉掞紝浜ゆ槗棰濆嵆绐佺牬1000浜垮厓銆
Like previous years, the event kicked off with a star-studded countdown gala celebration in Shanghai, headlined by US singer Taylor Swift, whose latest album "Lover" has smashed records in China, as well as local celebrity Jackson Yee, a magnet among the younger generation of shoppers.
鍜屽線骞翠竴鏍凤紝澶╃尗鈥滃弻鍗佷竴鈥濊喘鐗╃媯娆互鍦ㄤ笂娴蜂妇琛岀殑涓鍦轰紬鏄熶簯闆嗙殑鍊掕鏃舵櫄浼氭媺寮浜嗗阜骞曪紝缇庡浗姝屾墜娉板嫆路鏂▉澶壒鎴愪负鍏ㄥ満鐬╃洰鐨勭劍鐐广傚ス鐨勬渶鏂颁笓杈戙婃儏浜恒嬪湪涓浗鎵撶牬浜嗗椤圭邯褰曘傛澶栵紝鍥藉唴鏄庢槦鏄撶儕鍗冪幒涔熶寒鐩告櫄浼氾紝鍚稿紩浜嗗勾杞讳竴浠g殑娑堣垂鑰呫
Alibaba said more than 200,000 brands are participating in the 11th Singles Day gala, with 1 million new products being offered and more than 500 million users forecast to spend, 100 million more than last year. It added that the estimated consumer savings from brand and platform promotions and coupons could reach 50 billion yuan.
闃块噷宸村反琛ㄧず锛岃秴杩20涓囦釜鍝佺墝鍙傚姞浜嗕粖骞寸殑鈥滃弻鍗佷竴鈥濊喘鐗╄妭锛屾帹鍑100涓囦釜鏂颁骇鍝侊紝棰勮灏嗘湁瓒呰繃5浜挎秷璐硅呭湪姝ゆ湡闂磋喘鐗╂秷璐癸紝姣斿幓骞村鍑1浜裤傛嵁浼拌锛屾秷璐硅呬粠鍝佺墝鍜屽钩鍙版帹骞夸互鍙婁紭鎯犲埜涓妭鐪佺殑鑺辫垂灏嗚揪鍒500浜垮厓銆
More than 64 brands achieved over 100 million yuan in gross merchandise volume in the pre-order phase from Oct 21, which was twice the number of brands compared to last year, the company said.
闃块噷宸村反绉帮紝鍦ㄤ粠10鏈21鏃ュ紑濮嬬殑棰勫敭娲诲姩涓紝鏈夎秴杩64涓搧鐗岀殑閿鍞婚瓒呰繃1浜垮厓锛屾槸鍘诲勾杈惧埌鍚岀瓑閿鍞鍝佺墝鏁伴噺鐨勪袱鍊嶃

"鍙屽崄涓"閿鍞鍐嶇牬绾綍!.jpg

Last year the platform saw 213.5 billion yuan worth of merchandise transacted in the 24-hour event, dwarfing Black Friday and Cyber Monday in the United States combined. But as competition intensifies, Alibaba is searching for fresh ideas to drive sales and keep users hooked to its sites.

天津快三网投平台—官方网址22270.COM鍘诲勾锛岄樋閲屽反宸村湪鈥滃弻鍗佷竴鈥濆綋澶╁晢鍝佷氦鏄撴婚杈惧埌2135浜垮厓锛岃秴杩囦簡缇庡浗鈥滈粦鑹叉槦鏈熶簲鈥濆拰鈥滅綉缁滄槦鏈熶竴鈥濋攢鍞鐨勬诲拰銆天津快三网投平台—官方网址22270.COM浣嗛殢鐫绔炰簤鍔犲墽锛岄樋閲屽反宸存鍦ㄥ鎵炬柊鐨勬濊矾鏉ユ帹鍔ㄩ攢鍞紝鐣欎綇鐢ㄦ埛銆
Brands from Origins, Kanebo to Oppo unveiled Nov 11 special editioned product packaging, whereas many others tailored offerings to meet the consumer preferences.
天津快三网投平台—官方网址22270.COM鎮︽湪涔嬫簮銆佸槈濞滃疂鍜孫ppo鎵嬫満绛夊搧鐗岄兘鍦11鏈11鏃ユ帹鍑轰簡鐗瑰埗鐗堜骇鍝佸寘瑁咃紝鑰屽叾浠栬澶氬搧鐗屽垯鏍规嵁娑堣垂鑰呯殑鍠滃ソ鎻愪緵瀹氬埗浜у搧銆
During this year's event, South Korean cosmetics group Amorepacific will launch a string of limited-edition products tailored to the Chinese customers, introduce a new brand and better tap into consumers via livestreaming, short videos and other original contents.
天津快三网投平台—官方网址22270.COM鍦ㄤ粖骞寸殑娲诲姩涓紝闊╁浗鍖栧鍝侀泦鍥㈢埍鑼夎帀澶钩娲嬪皢鎺ㄥ嚭涓绯诲垪涓轰腑鍥芥秷璐硅呴噺韬畾鍒剁殑闄愰噺鐗堜骇鍝侊紝鎺ㄥ嚭涓涓柊鍝佺墝锛屽苟閫氳繃鐩存挱銆佺煭瑙嗛鍜屽叾浠栧師鍒涘唴瀹规洿濂藉湴鎵撳叆娑堣垂鑰呭競鍦恒
"Today Nov 11 is more than just an extravaganza for product discounts. It has spurred consumption demands, providing an opportunity to help brands find their positions and enhance customer engagement," said Charles Kao, China president of Amorepacific.
天津快三网投平台—官方网址22270.COM璇ラ泦鍥腑鍥藉尯鎬昏楂樺簲婀樿锛氣滃浠婄殑鈥樺弻鍗佷竴鈥欎笉浠呬粎鏄晢鍝佹墦鎶樼媯娆㈠銆傚畠鍒烘縺浜嗘秷璐归渶姹傦紝杩樻彁渚涗簡甯姪鍝佺墝鎵惧埌瀹氫綅锛屾彁楂樺鎴峰弬涓庡害鐨勬満浼氥傗
He expected newly recruited members to hit 3 million. "Today's limit could be the norm of tomorrow. What we truly value is beyond sales figures per se, but the opportunity to deeply engage with consumer," he said.
天津快三网投平台—官方网址22270.COM浠栭璁℃柊澧炴秷璐硅呭皢杈惧埌300涓囦汉銆傗滀粖澶╃殑鏋侀檺鏂扮枂蹇3褰╃エapp鈥斿畼鏂圭綉鍧22270.COM鑳戒細鎴愪负鏄庡ぉ鐨勫父鎬併傛垜浠湡姝g湅閲嶇殑涓嶆槸閿鍞暟鎹湰韬紝鑰屾槸涓庢秷璐硅呮繁鍏ユ帴瑙︾殑鏈轰細銆傗
Live-streamers are also set to play a prominent role in product promotions this year, as the internet giant heavily invests in online influencers to increase engagement on its Taobao app.
鐩存挱涔熷皢鍦ㄤ粖骞寸殑浜у搧鎺ㄥ箍涓壆婕旈噸瑕佽鑹诧紝鍥犱负杩欏浜掕仈缃戝法澶村皢澶у姏鎶曡祫浜庢瀬鍏风綉缁滃奖鍝嶅姏鐨勪汉锛屼互澧炲姞鍏舵窐瀹濆簲鐢ㄧ殑鍙備笌搴︺
L'Or茅al's pre-sales increased 700 percent over last year thanks to livestreaming. Its 17-hour long broadcast during day one of the pre-sales attracted nearly 1 million views.
寰楃泭浜庣洿鎾紝娆ц幈闆呯殑棰勫敭棰濇瘮鍘诲勾澧為暱浜700%銆傚湪棰勫敭鐨勭涓澶╋紝瀹冮暱杈17涓皬鏃剁殑鐩存挱鍚稿紩浜嗚繎100涓囦汉娆¤鐪嬨
Clarence Mak, president of Mars Wrigley China, a confection maker, said he was asked by his team members to appear on a livestreaming show in the lead-up to the shopping gala, given it has become a new shopping routine that is "highly popular among Chinese consumers".
绯栨灉鍒堕犲晢鐜涙皬绠墝涓浗鍖烘昏楹︿紵鍧氳〃绀猴紝浠栫殑鍥㈤槦鎴愬憳瑕佹眰浠栧湪璐墿鑺傚墠鍙傚姞涓涓洿鎾妭鐩紝鍥犱负杩欏凡鎴愪负涓绉嶆柊鐨勮喘鐗╀範鎯紝鈥滃湪涓浗娑堣垂鑰呬腑闈炲父鍙楁杩庘濄
"Apparently consumers now not only look for the physical products but also the shopping experience. We need to make sure that we are not just present in China, but relevant to China," he said.
天津快三网投平台—官方网址22270.COM鈥滃緢鏄庢樉锛屾秷璐硅呯幇鍦ㄥ鎵剧殑涓嶄粎鏄疄浣撲骇鍝侊紝杩樻湁璐墿浣撻獙銆傛垜浠渶瑕佺‘淇濈殑鏄笉鍏夋垜浠殑鍝佺墝瑕佸嚭鐜板湪涓浗锛岃屼笖瑕佷笌涓浗浜х敓鍏宠仈銆傗

閲嶇偣鍗曡瘝   鏌ョ湅鍏ㄩ儴瑙i噴    
opportunity [.ɔpə'tju:niti]

鎯充竴鎯冲啀鐪

n. 鏈轰細锛屾椂鏈

 
momentum [məu'mentəm]

鎯充竴鎯冲啀鐪

n. 鍔ㄥ姏锛岃绱狅紝鍔垮ご锛岋紙鐗╃悊锛夊姩閲

鑱旀兂璁板繂
popular ['pɔpjulə]

鎯充竴鎯冲啀鐪

adj. 娴佽鐨勶紝澶т紬鐨勶紝閫氫織鐨勶紝鍙楁杩庣殑

鑱旀兂璁板繂
brand [brænd]

鎯充竴鎯冲啀鐪

n. 鍟嗘爣锛岀墝瀛愶紝鐑欏嵃锛屾爣璁
vt. 鎵撶儥鍗帮紝

鑱旀兂璁板繂
minutes ['minits]

鎯充竴鎯冲啀鐪

n. 浼氳璁板綍锛(澶嶆暟)鍒嗛挓

 
engagement [in'geidʒmənt]

鎯充竴鎯冲啀鐪

n. 濠氱害锛岃濠氾紝绾︿細锛岀害瀹氾紝浜ゆ垬锛岄泧鐢紝(鏈哄櫒闆朵欢绛)

 
magnet ['mægnit]

鎯充竴鎯冲啀鐪

n. 纾佷綋锛岀閾侊紝鏈夊己澶у惛寮曞姏鐨勪汉鎴栫墿

 
departure [di'pɑ:tʃə]

鎯充竴鎯冲啀鐪

n. 绂诲紑锛屽嚭鍙戯紝鍒嗘

 
prominent ['prɔminənt]

鎯充竴鎯冲啀鐪

adj. 鏉板嚭鐨勶紝鏄捐憲鐨勶紝绐佸嚭鐨

鑱旀兂璁板繂
platform ['plætfɔ:m]

鎯充竴鎯冲啀鐪

n. 骞冲彴锛岀珯鍙帮紝鏈堝彴锛岃鍙帮紝(鏀垮厷鐨)鏀跨翰

鑱旀兂璁板繂
鍙戝竷璇勮鎴戞潵璇2鍙

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    姣忓ぉ鍚戝ぇ瀹舵帹閫佺煭灏忕簿鎮嶇殑鑻辫瀛︿範璧勬枡.

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